In today’s world of online commerce you want to get the most out of your digital presence. After all, a great-looking website means nothing if potential customers don’t land on it. At Rubix we work with businesses like yours to ensure they catch a greater share of web traffic by using SEO and PPC strategies. That’s because more traffic means more enquiries, which ultimately means more sales. So if you have any questions about how you can benefit from SEO and PPC, please get in touch now to discover more.
The two main ways we work to drive more traffic to your site is through search engine optimisation (SEO) and pay-per-click advertising (PPC). Ether one of these approaches can lead to a sharp increase in traffic. However, by using both together you can be confident you are doing everything right to attract the eyes of potential buyers.
In terms of SEO we use several strategies in concert to increase your web traffic. Firstly we work hard to encourage the growth of a natural-looking link profile that hits all the right notes with search engines. This is vital because search engine algorithms now recognise, and even blacklist, businesses that use cynical link-building strategies. Secondly we research your industry keywords to ensure they are represented on your website and are also embedded within quality content. This will help you climb the rankings in terms of relevance. Thirdly we work to guarantee that your website code flags you as a trusted provider of products or services in your business sector.
When it comes to PPC we begin by researching the keywords that are relevant to your business and select the right target market and demographics. This will ensure you are pitching to the right people. We then work closely with you in setting budgets to maximise visibility of ads and their effectiveness. This stage includes examining your pitch angles and copywriting style in order to maximise click-through rates. After your ad goes live and begins making impressions based on our instructions, we will monitor performance and also advise on any improvements. This monitoring stage is fundamental in obtaining the best return on investment for you.